Effective Date: 01/01/2006
Last Updated: 09/30/2025
Imperial Auto Mall ("Imperial Auto Mall," "we," "us," or "our") operates this website (the "Website"). This Privacy Policy describes how we collect, use, disclose, and protect personal information when you visit or interact with our Website.
This Privacy Policy applies to all visitors and users of the Website, regardless of location. By using the Website, you acknowledge that you have read and understood this Privacy Policy.
When you submit forms, request information, or interact with features on the Website, you may provide:
When you visit the Website, we and our third-party service providers automatically collect:
We may receive information from:
We use the information we collect for the following purposes:
Responding to your inquiries: To respond to your questions, contact form submissions, chat messages, and requests for information about vehicles, financing, or services.
Processing credit applications: To evaluate your creditworthiness, submit your application to lenders, and facilitate financing, in each case with your authorization and in accordance with applicable law.
Providing trade-in estimates: To generate estimated trade-in values based on the vehicle information you provide and third-party valuation data.
Advertising and marketing: To deliver targeted advertisements to you on third-party platforms (such as Facebook, Instagram, and TikTok) based on your interactions with the Website, and to measure the effectiveness of our advertising campaigns. We use Meta Pixel and TikTok Pixel for these purposes as described in Section 4.
Website operations and improvement: To operate, maintain, and improve the Website; to analyze usage patterns and trends; and to develop new features and content.
Security and fraud prevention: To detect, investigate, and prevent unauthorized access, fraud, and other harmful activity.
Legal compliance: To comply with applicable laws, regulations, and legal processes, and to establish, exercise, or defend legal claims.
Essential cookies: Required for the Website to function properly, including session management and security features. These cannot be disabled.
Analytics cookies (Google Analytics): We use Google Analytics to understand how visitors interact with the Website. Google Analytics collects information such as pages visited, time on site, and traffic sources. You may opt out by installing the Google Analytics Opt-Out Browser Add-on at https://tools.google.com/dlpage/gaoptout.
Advertising cookies (Meta Pixel): We use Meta Pixel, a tracking technology provided by Meta Platforms, Inc. Meta Pixel collects information about your interactions with the Website and transmits this data to Meta for conversion tracking, retargeting, and lookalike audiences.
The data collected by Meta Pixel is subject to Meta's Data Policy. Under the California Consumer Privacy Act (CCPA/CPRA) and other state privacy laws, the transmission of personal information to Meta through Meta Pixel for cross-context behavioral advertising constitutes "sharing" of personal information. You may opt out of this sharing as described in Section 6.
Advertising cookies (TikTok Pixel): We use TikTok Pixel, a tracking technology provided by TikTok Inc. (ByteDance Ltd.). TikTok Pixel collects information about your interactions with the Website and transmits this data to TikTok for conversion tracking and targeted advertising purposes. The data collected by TikTok Pixel is subject to TikTok's Privacy Policy. The transmission of personal information to TikTok through TikTok Pixel for targeted advertising constitutes "sharing" of personal information under applicable state privacy laws. You may opt out of this sharing as described in Section 6.
Chat and communication tools (ChatChasers): We use ChatChasers, a third-party service, to provide live chat functionality on the Website. When you use the chat feature, ChatChasers collects the content of your messages, your name and contact information (if provided), IP address, browser information, and timestamps. Chat conversations may be recorded, logged, and stored by both Imperial Auto Mall and ChatChasers. ChatChasers' use of your data is governed by ChatChasers' own privacy policy.
AI chatbot: The Website may include an AI-powered chatbot. When you interact with the AI chatbot, your messages and the chatbot's responses may be logged, recorded, and stored for quality assurance, compliance monitoring, and service improvement purposes.
Dealer-managed tracking technologies: Imperial Auto Mall may install additional cookies, pixels, tags, or tracking technologies on this Website through third-party tag management tools. These technologies may collect information about your browsing behavior and may transmit data to third-party advertising, analytics, or marketing platforms not listed in this Privacy Policy.
We honor Global Privacy Control (GPC) signals. If your browser or device transmits a GPC signal, we will treat it as a valid request to opt out of the sale or sharing of your personal information associated with that browser or device, as required by applicable state law. When we detect a GPC signal, we will disable Meta Pixel, TikTok Pixel, and other advertising-related tracking for your session.
You may manage tracking technologies through browser settings, the Google Analytics opt-out add-on, Meta ad preferences, TikTok ad preferences, and Global Privacy Control. Visit https://globalprivacycontrol.org for more information.
We do not sell your personal information for monetary consideration. However, as described in Section 4, our use of Meta Pixel and TikTok Pixel constitutes "sharing" of personal information for targeted advertising under certain state privacy laws. You may opt out of this sharing as described in Section 6.
We may disclose your information to service providers, credit bureaus and lenders, vehicle data providers, legal and compliance recipients, and business transfer recipients when applicable.
Regardless of your state of residence, you may opt out of targeted advertising, opt out of marketing, and request information about what personal information we hold about you.
If you are a California resident, you have the right to know, delete, correct, opt out of sale/sharing, limit use of sensitive personal information, and be free from discrimination for exercising your privacy rights.
| Category of Personal Information | Collected | Disclosed for Business Purpose | Shared for Advertising | Sources | Purpose |
|---|---|---|---|---|---|
| Identifiers (name, email, phone, IP address) | Yes | Yes - service providers, lenders | Yes - Meta, TikTok (via Pixels) | You, automatic collection | Respond to inquiries, advertising |
| Financial information (credit app data, income) | Yes - if you submit a credit application | Yes - credit bureaus, lenders | No | You | Credit application processing |
| Commercial information (vehicle interests, inquiries) | Yes | Yes - service providers | Yes - Meta, TikTok (via Pixels) | You, automatic collection | Respond to inquiries, advertising |
| Internet/electronic activity (browsing, clicks) | Yes | Yes - analytics providers | Yes - Meta, TikTok (via Pixels) | Automatic collection | Analytics, advertising |
| Geolocation (approximate, from IP) | Yes | Yes - analytics providers | Yes - Meta, TikTok (via Pixels) | Automatic collection | Analytics, advertising |
| Sensitive personal information (SSN, driver's license) | Yes - if you submit a credit application | Yes - credit bureaus, lenders | No | You | Credit application processing |
Virginia residents have the right to access, correct, delete, and obtain a portable copy of their personal data, and to opt out of targeted advertising, the sale of personal data, and profiling. To appeal a denial of your request, contact us with the subject line "Privacy Appeal - Virginia."
Colorado residents have the right to access, correct, delete, and obtain a portable copy of their personal data, and to opt out of targeted advertising, the sale of personal data, and profiling. We honor Global Privacy Control (GPC) signals.
Connecticut residents have the right to access, correct, delete, and obtain a portable copy of their personal data, and to opt out of targeted advertising, the sale of personal data, and profiling. We honor Global Privacy Control (GPC) signals.
Texas residents have the right to access, correct, delete, and obtain a portable copy of their personal data, and to opt out of targeted advertising, the sale of personal data, and profiling. We honor Global Privacy Control (GPC) signals.
Oregon residents have the right to access, correct, delete, obtain a portable copy of their personal data, and to know the specific third parties to whom their data has been disclosed. Oregon residents may opt out of targeted advertising, the sale of personal data, and profiling.
Montana residents have the right to access, correct, delete, and obtain a portable copy of their personal data, and to opt out of targeted advertising, the sale of personal data, and profiling. We honor Global Privacy Control (GPC) signals.
Residents of Utah, Iowa, Delaware, Nebraska, New Hampshire, New Jersey, Florida, Tennessee, Minnesota, Maryland, Indiana, Kentucky, and Rhode Island may have rights to access, correct, and/or delete their personal data, and to opt out of targeted advertising and the sale of personal data under their respective state privacy laws.
We will not discriminate against you for exercising any of your privacy rights.
We retain your information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required by law. Contact form submissions, credit application data, website usage data, cookies, and chat transcripts are retained according to applicable business, legal, quality assurance, and compliance requirements.
When information is no longer needed, we securely delete or de-identify it.
We implement commercially reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, use, or disclosure.
No method of electronic transmission or storage is completely secure. We cannot guarantee the absolute security of your information.
This Website is not directed to children under the age of thirteen (13). We do not knowingly collect personal information from children under thirteen (13). If we become aware that we have collected information from a child under thirteen (13), we will delete it promptly. If you believe a child has provided us with personal information, please contact us using the information in Section 11.
This Website may contain links to third-party websites and services not operated by Imperial Auto Mall, including mapping services, social media platforms, vehicle history reports, and similar services. When you click such a link, you will be taken to a third-party website where that party's privacy practices, terms of service, and data collection policies apply. We are not responsible for the privacy practices of third-party websites. We encourage you to review the privacy policies of any third-party website you visit.
To exercise your privacy rights, ask questions about this Privacy Policy, or submit a complaint, contact us at:
Imperial Auto Mall 720 Sunrise Hwy West Babylon, NY 11704
Phone: (631) 202-2200 Email: imperialauto29@gmail.com
We will respond to privacy requests within the timeframe required by applicable law.
We may update this Privacy Policy from time to time. When we make changes, we will revise the "Last Updated" date at the top of this Policy. Your continued use of the Website after any update constitutes your acceptance of the revised Privacy Policy.
This Website is powered by AutoFunds, a product of Integex Solutions Inc. AutoFunds processes data on behalf of Imperial Auto Mall as a service provider. AutoFunds' own Privacy Policy is available at www.autofunds.com/privacy-policy.